techniques: - multiple exposure - color pallete: varying, showing different personality of people
purpose: - build brand personality: the courage to “just do it”, breaking limits - appeal to pathos: ignite sense of bravery
Colin Kaepernick
Framing: Cutting parts of the head -> tension, determination, and courage Facial expression: natural -> strength and determination
skin: obvious rough textures face: hairy -> strength, imperfection on face (honesty of Nike Brand)
Black and white color pallete: more focus on lines